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Monthly Feature

Take the Dive Into Your New James River Pool

 by Steve Cook

As we come to the end of the summer of ’23, we will probably all agree that it was a hot one. Perhaps “sweltering” would be a better word. Was this the summer during which you said, “I’m tired of the heat. Next year we’re going to have our own pool.” Was this the year you said it and really meant it. Well, next year will be here before you know it. So, now is the time to make the call to James River Pools and Spas, Co.


When you’re deciding on who you’re going to entrust with the job of installing your beautiful new pool, think James River Pools. Why? 


Gary Duverny, who owns the company with his business partner Ryan Seawell, explains, “We are a local company that aims to please our customers by selling affordable pools through education, honesty, and transparency.”


The two men, who met through mutual friends 12 years ago, have worked together for two construction companies over the years. Duverny says, “We both wanted to start a construction company, heavily based on concrete, so we left our full time jobs and dove right in.” There may be no pun intended, but their customers have been diving in ever since. 

As to why the two friends chose the pool business, specifically, Duverny explains, We were asked by a friend to help with a pool project and realized that it was a very satisfying experience, especially seeing the final product.”


Regarding their insistence that every customer be provided with “education, honesty, and transparency,” he says, “Ryan had a bad experience having his pool put in with hidden costs everywhere, so we decided that with our knowledge, we can provide customers with quotes/proposals with all of the cost captured, not leaving anything out to surprise bill the customer.”


If you’ve ever made a major purchase such as a home or a car, you may have been quite shocked as to how much higher the final cost was over the original quote. These two men are determined to eliminate such shocks. 


Duverny says that by paying close attention to every detail in quoting a price, James River Pools and Spas is able to deliver a better quality product. “With our customer-first attitude, we have been able to grow our referral business tremendously,” he explains.


Now, you may be wondering just what your pool might cost. Duverny says that there are any number of decisions that will determine the cost, such as the size and design of the pool of your dreams, “However,” he adds, “most people have a budget and we try to be realistic with their options.” One thing for sure, when the folks at James River Pools give you a quote, that’s what you can budget for. They even offer financing.


Yes, the summer of ‘23 is history. It’s time to start thinking about the summer of ‘24 and call James River Pools and Spas, Co. at 804-659-7842 today. And come next summer, while others may be sweltering, you’ll be cool, calm, and relaxed in your new James River Pool.

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