
Nestled in the Chesterfield Meadows Shopping Center between Brew and Subway, Jewelers Services, Inc. (JSI) is more than just a jewelry store—it’s a hidden gem where personal stories are transformed into stunning, wearable art. Celebrating their 50th anniversary this year, this female-owned and operated business has earned a reputation for crafting unique, custom pieces that celebrate the individuality of each client.
At JSI, jewelry is seen as a deeply personal expression, and the talented team of craftswomen prides themselves on turning that expression into something tangible. Led by master jeweler and owner Jill LaPrad, the team takes a collaborative approach with clients, making the process of creating jewelry as meaningful as the finished product itself.
“We want every piece to reflect the person who’s wearing it,” says Jill. “It’s not just about making jewelry; it’s about honoring the stories and histories behind them.”
The process of creating a custom piece at JSI begins with getting to know the client. The team asks thoughtful questions to understand not only the design preferences but also the sentiment and history behind the piece. Whether a client wants to repurpose a family heirloom or design something entirely new, JSI is committed to honoring their vision.
After these personal details are gathered, the design process unfolds. From initial sketches to sophisticated renderings, JSI’s collaborative approach allows clients to see their ideas come to life. Discussions of materials, stones, and craftsmanship help fine-tune the details, ensuring every piece is as unique as its story.
Ask Jill what she’s most proud of and she will quickly start boasting about her staff. Jill co-owns the business with Katie O’Neil, an expert bench jeweler known for her craftsmanship and advanced stone setting skills. Katie’s talents also extend to uniquely shaped and colored pearls, which she turns into breath-taking statement pieces.


Another standout at JSI is Shira Brooks, whose passion for modern design and attention to detail help bring even the most imaginative custom jewelry visions to life. Whether a client wants a sleek, contemporary look or something more intricate, Shira ensures each piece is thoughtfully crafted to reflect the wearer’s personality.
The store’s resident gemologist, Sally Straight, lends her expertise to the team with an eye for uncovering the unique qualities of each stone. Sally handles insurance appraisals and gem identification, ensuring that every gem’s value and authenticity are meticulously documented. Her deep knowledge and passion for gemstones make her a trusted resource for clients.
In addition to custom jewelry, JSI offers a wide range of expert jewelry repair services including ring resizing, chain repair, laser welding, and prong retipping. JSI provides visitors complimentary cleanings and inspections. Each service is carried out with the same level of care and precision that the team applies to their custom work.
For anyone looking to capture their story in a beautiful, timeless piece of jewelry, Jewelers Services, Inc. provides an unmatched experience. To learn more, visit them at 6523 Centralia Road in Chesterfield, call 804-353-9612, or explore their offerings at J-S-I.com. They are open Monday, Wednesday, Friday 10am to 3pm, and Tuesday and Thursday 10am to 6pm.